Before working with Tim Fricker, we were faced with a classic but challenging e-commerce problem for our client (strategy consulting; value creation/M&A): The online shop had clear potential, but lacked a coherent, holistic performance marketing strategy—especially on Facebook and Instagram. Individual measures were effective, but did not fit together seamlessly. We were looking for a partner who would not only implement campaigns, but also take a holistic approach to e-commerce and online shops.
I contacted Tim because he conveyed exactly that from the outset: a deep understanding of the target group, strategic clarity, and the ability to take a holistic view of performance marketing. What convinced me above all was his approach of not thinking about e-commerce in isolation via ads, but rather consistently interlinking the online shop, advertising texts, graphic design, video cutting, and strategy.
Today, we can see the results very clearly: performance has improved noticeably, campaigns are cleanly structured, visually on point, and tailored precisely to the target groups in terms of content. Particularly noteworthy is Tim's ability to work in a data-driven manner while also having a strong sense of brand impact, creatives, and conversion logic. The interplay of strategy, advertising copy, and visual implementation works excellently.
In addition to the professional results, Tim is also a real asset on a personal level: he is very friendly, always approachable, and 100% reliable. Agreements are kept, issues are addressed proactively, and you always feel like you are working with a partner on equal terms who takes responsibility and thinks along with you.
The collaboration is always professional, transparent, and solution-oriented. Tim thinks along with you, asks meaningful questions, and contributes his own well-founded recommendations. His expertise clearly lies in holistic performance marketing for e-commerce online shops—from strategic orientation to operational implementation on Facebook and Instagram.
My expectations were not only met, but exceeded. I can wholeheartedly recommend Tim Fricker—both professionally and personally—especially for companies that see performance marketing not as a standalone measure, but as an integral part of a holistic marketing and growth strategy. Highly recommended. Söhnke Mücke Managing Director, better clever GmbH & Co. KG
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